Dynamic images for countdown timers and personalized content

Dynamic images can add personalization and interactivity to your email campaigns, making them more engaging for your audience.

What is a dynamic image?

A dynamic image is an image that changes or updates based on certain variables, such as an email, a name, or a date.

Dynamic image example
The dynamic image above uses the Dynamic URL: https://img1.niftyimages.com/x_d/rvl/rg6?txt={{first_name}} The merge tag {{first_name}} acts as a variable in the URL. When the recipient views the email, the customer's first name will replace the merge tag in the image. If the customer does not have a first name, it will default to the fallback text, Allan.

How to use dynamic images in Amplified emails?

Amplified makes it easy to incorporate dynamic images into your email campaigns. Here are just a few examples of how you can use dynamic images in Amplified to create more engaging and effective campaigns:

  1. Personalized messages

    You can create dynamic images that display personalized messages to individual users. For example, you could create an image that welcomes the user by name and displays a customized message based on their previous behavior within the app.

  2. Personalized birthday cards

    You can use dynamic images to create personalized birthday cards for your customers. This is a great way to show them that you value their business and create a memorable experience.

  3. Countdown timers

    You can use dynamic images to create countdown timers for upcoming sales or promotions. This creates a sense of urgency and encourages customers to take action before time runs out.

  4. How to add dynamic images in Amplified?

To add a dynamic image to your email campaigns, follow these simple steps:

  1. Insert an image block into your email template.
  2. Click on the image block.
  3. In "Content Properties," toggle "Dynamic image" on.
  4. In the "Dynamic URL" box, add the URL and the merge tag at the end.
  5. In the "URL" box below the "Change image" button, add the placeholder URL. Note that this field cannot be left empty.
  6. How to add dynamic images in Amplified
There are several third-party services you can use to generate dynamic images and countdown timers. Examples include Niftyimages, Fresh Relevance, CountdownMail, and many others.