When it comes to keeping your customers informed about your products, new offers, and general company news, campaigns and automated flows are two powerful tools at your disposal. While both are effective in engaging customers, there are some key differences between the two.
Campaigns
Whether you are a small business looking to grow your customer base or a large corporation looking to reinforce your brand image, campaigns can be an effective way to reach your target audience.
Campaigns or broadcast messages are emails or text messages that are sent to a large number of contacts all at once. They are messages sent to a group of people that have opted to receive marketing messages from you.
Campaigns are versatile and can be used for a variety of purposes, from announcing special offers to introducing new products and services. They can be used to promote events, send product updates, or even provide customer support.
One of the advantages of campaigns is that they can be tailored to different audiences. You can segment your contact list by their demographics, behavior, and where they are in their buyer's journey and send specific messages to each group. This way, you can ensure that the information your customers are receiving is relevant to them.
Automated Flows
Automating your customer's journey is one of the smartest moves you can make when it comes to running an efficient e-commerce store. One of the most effective ways to automate your customer's journey is through automated flows.
An automated flow is a series of transactional messages that you can send to your customers after they have taken a particular action on your website. By setting up a series of automated transactional messages, you can ensure that your customers receive the right communication at the right time.
You can use automated flows to welcome customers who sign up for your newsletter, thank them for making a purchase, or remind them about items left in their cart. This helps to increase customer engagement and make your customers feel valued.
Using automated flows also helps to save time and resources that would otherwise be spent manually sending individual messages to customers. By automating your messages, you can free up your time and energy to focus on other important aspects of your business. Plus, you can easily track the effectiveness of your messages, so you can refine your automated flow strategies over time.
